Publicity

The ground publicity of the first stop was arranged in H City.

Prior to this, Starry sky had hyped the release time and main creative lineup of “Blade” through the Internet and major media. Huge posters also flooded subway passages and cinema billboards in major cities. Several official video clips had exceeded 10 million hits on the Internet in a short period of time. The publicity team this time was still the same team used by Li Ran, and they had cooperated with each other no less than ten times.

What surprised Lu Yan was that Gu Yang naturally occupied the most conspicuous position on the promotional poster, but he, who was just an important supporting role, and the real male second Yan Shaohui were almost the same in both position and size, just looking at the poster, to say that Lu Yan looked like the second male was not an exaggeration. Among the several official trailers, there was one of them with Lu Yan’s character as the main visual. The heroic appearance and high spirits when he appeared on the stage formed a strong contrast in a few minutes with the figure who fell sadly when the curtain ended. Many netizens were heartbroken by this contrast, they cried and turned over the cast to know the name of this handsome and heart-wrenchingly lonely man. In just a few days, Lu Yan went from unknown to well-known, and even an official support group was established.

Lu Yan was naturally too busy to pay attention to things on the Internet. Song Hui, a competent and good assistant, did his part to broadcast in real time, so Lu Yan would not be ignorant. Therefore, at the release meeting in H City, Lu Yan was not too surprised to see many signs with his name written on them.

More and more reporters and fans crowded the small press conference site. A total of five main creative personnel came to the promotion of this station, namely director Li Ran, male protagonist Gu Yang, female protagonist Mu Xiao, male second Yan Shaohui, and Lu Yan. There was a huge poster behind them, and the position was also very interesting. Li Ran was naturally standing in the middle, Gu Yang was on the left, Lu Yan was next to Gu Yang, and Mu Xiao and Yan Shaohui were on the other.

The host made a routine opening and introduction. Every time a person was introduced, the fans in the audience screamed. Among them, Gu Yang and Yan Shaohui got the loudest screams, and they were indeed the best actor and popular singer.

Then there were interviews and interactions. Li Ran had always been aloof and refrained. Every sentence was inseparable from the movie, and he didn´t answer a word about personal questions. The host seemed to have long been accustomed to his attitude, and it was enough to ask questions. As a new best actor, Gu Yang was naturally the focus of attention. The host asked questions from on-screen to off-screen, from the award-winning mood to emotional life, becoming more and more private, Gu Yang was not angry, and always had a smile on his face, humorous and witty, the host lost his temper after several witty fights, so it was not good to ask too many personal questions. Mu Xiao and Yan Shaohui were also frequent guests on such occasions. When talking and laughing, they were very clear about what should be said and what should not be said. The host was also quite knowledgeable. Seeing that Yan Shaohui had many fans at the scene, he added on purpose a little interaction to give fans a little benefit. Finally, the host didn’t ignore Lu Yan because he was a newcomer. It was estimated that he had done his homework before. As soon as he opened his mouth, he said that he had seen the official trailer, and was curious and looking forward to Lu Yan’s role. He hoped, jokingly, that Lu Yan could give a spoiler. Lu Yan smiled slightly and said that this was a great role, that he was very grateful to Director Li and the crew for giving him this opportunity. As for the specifics, everyone would be able to see it when they enter the theater. A very official answer, but Lu Yan’s attitude and tone made people feel sincere. In the next few questions, Lu Yan’s answers were also very satisfying, and there was no stage fright or lack of understanding like the general rookie.

Next was the question-and-answer session.

Most of the problems revolved around Gu Yang and Yan Shaohui. It had to be said that it was very wise for the planning team to focus on the promotion of new movie stars and popular singers for the first time.

The only woman present at the scene, Mu Xiao, also received a lot of attention. The reporters were particularly interested in her relationship with the vice president of Starry sky. Some even asked if they were the backs who were photographed entering and exiting the high-end club together a few days ago. Mu Xiao just smiled and said, today‘s the protagonist is “Blade”, please ask more questions about the movie, and all of them were blocked. However, her expression that was neither angry nor annoyed, but instead had a faint shy and sweet expression, seemed to indicate the answer that was about to come out. As the only female protagonist in a man’s play, her performance was remarkable, so Mu Xiao herself was not that simple.

What’s rare was that Lu Yan, as a newcomer, did not dim in the starlight, and someone soon threw the problem to him.

“I heard that Mr. Lu Yan is a top student at XX Academy of Performing Arts. He received such an important role when he first made a movie. Is there any special reason?”

This was to imply that he had a backstage, and the means were not bright.

Lu Yan smiled, “Of course, I have to thank my mentor, Mr. Chen Xueming, who recommended me to participate in this film to Director Li, and gave me such an opportunity.”

Li Ran on the side naturally confirmed this fact.

“One of the official clips released on the Internet was edited with your character as the protagonist. Does this mean that you are the second male lead in the movie?”

Yan Shaohui next to him immediately changed his face. Lu Yan glanced at it lightly, sighing that the difference between him and Mu Xiao’s number of segments was not a level, he couldn’t hold his breath, and he didn’t know how to hide his thoughts.

Lu Yan was not in a hurry, “I think these are just for the needs of publicity. Of course, I also want to thank the editor for his love for my character. As for other speculations, this reporter friend is welcome to come to the theater to find out the truth. “

As the only newcomer present, unfriendly difficulties were inevitable. After all, happy and friendly news were fewer, the other people in the site were a famous director, the best actor or a popular idol with many fans, so it was common for people to pick up soft permissions to create conflicting news.

Lu Yan understood this and was not angry, but it didn’t mean that he would accept it. After a few times, everyone would know that this newcomer was not so easy to handle.

Fortunately, there were a few well-meaning people, especially those media that had always had a good relationship with Starry sky. Knowing that Lu Yan had signed Starry sky, they would naturally give some face, not to mention the quality of this newcomer, it probably wouldn’t take long to take off. There was no harm in having a good relationship.

Soon someone asked Lu Yan what he thought of director Li Ran. Lu Yan knew that this was an opportunity for him to express his opinions in public, so he naturally followed suit. “Director Li is a very good director. Although everyone thinks he is strict, that’s because he has very high requirements for movies, and he always has ideas. I learned a lot from being able to make movies with Director Li. Of course, if Director Li is willing to smile more, I think he will be more popular.”

The last sentence was a little joking, and the reporter who asked the question would also smile and agree.

Then he naturally asked Li Ran what he thought of Lu Yan as a newcomer.

Li Ran told the truth and praised him without hesitation, which surprised the reporters who had always known Li Ran’s temperament. When someone asked him if he had considered hiring Lu Yan as the male lead of his movie, Li Ran also unabashedly said if there was a suitable script.

Later, someone asked Lu Yan and the actor Gu Yang how they felt about each other. The two were very good brothers and laughed at each other, which made it clear that the relationship between the two was really good.

Those who were interested were already a little surprised, lamenting that this Lu Yan either really had a backstage or really knew how to be a man. In a short period of time, he could gain the favor and affirmation of the famous director Li Ran and the actor Gu Yang. They spared no effort to speak good words for him. You must know that these two people were well-known in the circle for not being easy to bought, especially Li Ran, it was extremely difficult to get a good word from him.

As for Yan Shaohui, who had always had a dark face on the side, this popular singer had taken himself too much. Who was he showing his face to? It seemed to outsiders that he was indeed bright and beautiful, and that he was in full swing. How could insiders not see it? When had the so-called idol circle, who was always eating youthful food, lacked people? Now when he was still red, everyone would naturally hold him. When he expired, he would be thrown aside, everyone with a good temper would still give you some face, and whoever had a tougher temper would get back at you.

Speaking of it, the entertainment industry was really such a realistic and cruel place, but there were those who couldn’t stand it after waves of people tried to drill in. Now that they had chosen, they had to accept it, whether they want it or not.

What followed was a period of continuous rotation between the crew and the promotion. Sometimes when Lu Yan opened his eyes, he didn’t know whether he was on the set or in which city. If it wasn’t for Qin Feng’s constant reminders of the schedule and Song Hui’s handling of trivial matters, it would be almost impossible to know what day it was.

Of course, this effort also paid off.

This time Starry Sky’s promotion of “Blade” could be described as a big deal. The posters on the streets, the coverage of cinemas and subways, and even such direct publicity on the ground were far more than before, reaching as many as eight cities. Under such hype, the release was scheduled for the end of November. With overwhelming news, but the delay in seeing the movie, made people look forward with heart and lungs, and it could almost be regarded as hunger marketing. More than 85% of the people who answered the questionnaire on whether they would enter the theater to support “Blade” in the online survey chose yes.

With the station-by-station promotion, Lu Yan’s popularity was getting higher and higher. From the first stop, there were only a few loose fans holding a sign to support it, and then every time they went to a city, fans organized a group to pick up and drop off. The official WeChat account that Qin Feng opened for him exceeded one million on the first day. He believed that when the movie was released, the number of fans would still reach a small peak. Lu Yan’s worth had also risen with the tide, and he couldn’t see anything else for the time being, but his residence had been moved from a collective dormitory to a separate apartment, and Qin Feng didn’t bother at all when he applied for him.